Download Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas, by Richard Bayan
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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas, by Richard Bayan
Download Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas, by Richard Bayan
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From the Back Cover
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *Clinchers to win over your customer:Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal:Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
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About the Author
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
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Product details
Paperback: 160 pages
Publisher: McGraw-Hill Education; 2 edition (April 5, 2006)
Language: English
ISBN-10: 0071467858
ISBN-13: 978-0071467858
Product Dimensions:
8.6 x 0.3 x 8.7 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
341 customer reviews
Amazon Best Sellers Rank:
#9,924 in Books (See Top 100 in Books)
If I did not have this book, I would not be able to make a living as a copywriter. I never leave home without it. It flies with me on trips, it goes to every copy shop with me. It is my reference guide, my idea sparker, and my mindmap helper. Other books are more helpful to learn copywriting (this does not teach writing), but nothing is more helpful in sparking ideas than this one.
This book is definitely NOT for someone that wants fresh, new ways to write ads and copy for marketing for today's day and age. You'll find a lot of tired and used-to-the bone phrases in this book. A lot of phrases you'll find here are found in cheesy infomercials like, "Act now!" and "What have you got to lose?!" Do you think Apple uses CTA's like this or any other brands that are supreme at marketing? I don't think so. Use an online thesaurus and save yourself some money. I do believe this could be useful for someone that is just beginning and not sure where to start though.
This is an indispensable reference book for the small business owner. Words are grouped by situation, description, etc so you can quickly find just the right word or phrase to accurately describe your service or product.For example, say you need to eliminate customer balking and justify a high price. There happens to be a category for "Justifying A High Price," how about that? With words and phrases like:"_____may cost more, but it's worth it.""Isn't it better to spend a little more now, instead of a lot more later?""Pays for itself many times over.""A ______ you'll be proud to own.""Every distinguished home should have __________"And plenty of words such as "Distinctive, Heirloom-Quality, Handcrafted, Superior".... you get the idea. There's categories for Fresh, Wholesome, Healthful, Money-Making, Security, Peaceful.... whatever descriptive words you might need for your particular business.If you have experienced frustration at communicating the value of your product/service to clients, BUY THIS BOOK. Your business and your children's college fund will thank you.
This book was recommended to me by one of the women in an online handmade seller group that I belong to. Online sellers constently struggle with writing powerful, catchy product descriptions and headlines and this book gives you tons of ideas to work with. I'm slowly working through my listings and updating them which will hopefully increase my sales.Highly recommend.
I have no WORDS for this book. It is amazing , A friend recommended it to me. I had no idea that a book can make it so easy for me with my writings. I am using it almost every day since I got it. I'm also glad that the editions keep being updated, there are always so many new words and phrases poping up. Thank you agian.
This is a great source for words to use in product descriptions and writing advertisements.BUT it repeats a lot of words and phrases throughout the book - hence the 3 stars.
I get stuck a lot using the same words over and over again in my writing. This book has been great for helping me break that habit. Tons of neatly organized suggestions for a variety of common situations I run into on a regular basis while writing product descriptions.
some of the words/phrases recommended are unbelievably mundane, that it's surprising they made it onto a book that sells for money. does contain occasional gems but nothing that savvy marketers havent seen before. if used as a "thesaurus for marketers", then it gets incredibly tedious to go through whole list of obvious fillers just to find one phrase or word that works.
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